SOCIAL MEDIA MARKETING / MANAGEMENT
Social Media Marketing
Social Media Marketing refers to the strategic use of social networks to achieve business goals. It involves developing campaigns to create brand awareness, foster community, and encourage consumer interaction, leveraging organic and paid tactics to amplify reach and effectiveness. eg – Facebook Ads, Instagram Ads etc.
Social Media Management
Social Media Management involves overseeing and managing a brand’s social media presence. This includes creating, planning and scheduling posts, engaging with followers, monitoring social media trends, managing interactions with followers and analyzing performance metrics to optimize strategies and ensure consistent and effective communication.
